Sugarplum’s Sweet Shop Now Open at Diagon Alley Universal Studios Florida

Alicia Stella 0 Comments

Diagon Alley’s new candy store and home to the new Butterbeer Fudge is now open! Sugarplum’s Sweet Shop is now open at the Wizarding World of Harry Potter Diagon Alley in Universal Studios Florida. It takes over the former location of Shutterbuttons Photography, which was not getting enough business in its former location. Shutterbuttons has moved to a new location on the main Diagon Alley street across from Ollivander’s, and they appear to be doing better now in this more visible location. Shutterbuttons is the place where you create your own magical portraits, (moving pictures,) to take home with you.

Main Sequence NEW.Still015Sugarplums’s also seems to be doing well in the former photo store, packing in people and selling lots of candy. Hogsmeade already has Honeydukes for candy, so it’s nice to see Diagon Alley get their own candy store. This is the first place in the world offering Butterbeer fudge, the sixth incarnation of Butterbeer products in the Wizarding World. Sugarplum’s is connected to the neighboring Weasleys’ Wizarding Wheezes joke shop and Quality Quidditch Supplies store, so guests can easily slip in and out between all three shops. Check out the video and more images below and stay tuned for more Universal news coming soon!

Sugarplum’s Sweet Shop:

Sugarplum's looks like it's always been here

Sugarplum’s looks like it’s always been here

Great big sign painted on the wall visible from far away

Great big sign painted on the wall visible from far away

Love the pink color scheme at the entrance

Love the pink color scheme at the entrance

Sweeeeeeet

Sweeeeeeet

Sweets & Treats

Sweets & Treats

Whimsical window display

Whimsical window display

Inside the store

Inside the store

Checkout counter

Checkout counter

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Certainly doing well in this location

Certainly doing well in this location

The store's main attraction...

The store’s main attraction…

Ladies and gentlemen, introducing Butterbeer Fudge

Ladies and gentlemen, introducing Butterbeer Fudge

Pumpkin Pasties

Pumpkin Pasties

Pumpkin Cakes

Pumpkin Cakes

Cauldron Cakes

Cauldron Cakes

Other fudges

Other fudges

No Melt Ice-Cream

No Melt Ice-Cream

Gourmet Apples

Gourmet Apples

Candies by the pound

Candies by the pound

Lots of other Wizarding treats

Lots of other Wizarding treats

Fudge Flies

Fudge Flies

Caramel Cobwebs

Caramel Cobwebs

Gummy Toads

Gummy Toads

Every Flavour Beans

Every Flavour Beans

Entry from Weasleys' Wizarding Wheezes

Entry from Weasleys’ Wizarding Wheezes

Entry from Quality Quidditch Supplies

Entry from Quality Quidditch Supplies

Shutterbutton’s Photography:

Shutterbutton's new location in Diagon Alley

Shutterbutton’s new location in Diagon Alley

This storefront used to be used for extended queue for the robe shop next door

This storefront used to be used for extended queue for the robe shop next door

Windoe display

Window display

Window display

Window display

Front desk

Front desk

Magical camera room

Magical camera room

Up top used to have owls and owl feed

Up top used to have owls and owl feed

Old fashioned camera equipment looks much better than fake owl poop up here

Old fashioned camera equipment looks much better than fake owl poop up here

Some of the examples of the motion photography they offer at Shutterbuttons:

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That’s all for this update. See our recent Jimmy Fallon and Fast & Furious Construction Update, and check back next week for Kong and Hulk coverage at Islands of Adventure!

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