Diagon Alley’s new candy store and home to the new Butterbeer Fudge is now open! Sugarplum’s Sweet Shop is now open at the Wizarding World of Harry Potter Diagon Alley in Universal Studios Florida. It takes over the former location of Shutterbuttons Photography, which was not getting enough business in its former location. Shutterbuttons has moved to a new location on the main Diagon Alley street across from Ollivander’s, and they appear to be doing better now in this more visible location. Shutterbuttons is the place where you create your own magical portraits, (moving pictures,) to take home with you.
Sugarplums’s also seems to be doing well in the former photo store, packing in people and selling lots of candy. Hogsmeade already has Honeydukes for candy, so it’s nice to see Diagon Alley get their own candy store. This is the first place in the world offering Butterbeer fudge, the sixth incarnation of Butterbeer products in the Wizarding World. Sugarplum’s is connected to the neighboring Weasleys’ Wizarding Wheezes joke shop and Quality Quidditch Supplies store, so guests can easily slip in and out between all three shops. Check out the video and more images below and stay tuned for more Universal news coming soon!
Sugarplum’s Sweet Shop:
Sugarplum’s looks like it’s always been here
Great big sign painted on the wall visible from far away
Love the pink color scheme at the entrance
Sweeeeeeet
Sweets & Treats
Whimsical window display
Inside the store
Checkout counter
Certainly doing well in this location
The store’s main attraction…
Ladies and gentlemen, introducing Butterbeer Fudge
Pumpkin Pasties
Pumpkin Cakes
Cauldron Cakes
Other fudges
No Melt Ice-Cream
Gourmet Apples
Candies by the pound
Lots of other Wizarding treats
Fudge Flies
Caramel Cobwebs
Gummy Toads
Every Flavour Beans
Entry from Weasleys’ Wizarding Wheezes
Entry from Quality Quidditch Supplies
Shutterbutton’s Photography:
Shutterbutton’s new location in Diagon Alley
This storefront used to be used for extended queue for the robe shop next door
Window display
Window display
Front desk
Magical camera room
Up top used to have owls and owl feed
Old fashioned camera equipment looks much better than fake owl poop up here
Some of the examples of the motion photography they offer at Shutterbuttons:
That’s all for this update. See our recent Jimmy Fallon and Fast & Furious Construction Update, and check back next week for Kong and Hulk coverage at Islands of Adventure!
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