Last month, when the long construction period was over and the dust had settled, the NBC Media Center was finally opened inside of Universal Studios Florida. As I have previously reported the new state-of-art media center will be used for market research involving multiple forms of media, including previewing new television programs. Now, Orlando Theme Park News is reporting that an article posted to an internal publication has released further details for industry insiders, boasting the Media Center as the largest biometrics facility in the country. See the press release below, and do check out my full report on what it’s like inside the new Media Center along with many photos of the completed compound.
The NBCU Media Center (or NBC Media Center) recently opened in Universal Studios Florida in the Garden of Allah area. The center is a state-of-the-art research facility which is available to all NBC Universal businesses and Comcast. The facility, which is the largest biometrics facility of its kind in the country includes the following research capabilities:
- Dial Tests for video content (programs, pilots, promotions, and movies);
- Advanced tools for measuring personal engagement and response to content;
- Focus Group Facilities for qualitative research;
- “Living Room of the Future” which enables research on consumer use of new technologies in a “real life” environment.
The facility will be open only when research is being conducted. During that time, the facility will open one hour after official park opening and close one hour before official park closing. The NBCU Media Center is a facility built to support research across the company and is not open to the public unless a guest has been accepted as an applicable research participant.